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Joe Reis's avatar

Action matters. Thanks Bruno

Daliso's avatar

Spot on, Bruno. We’ve spent the era of the 'Modern Data Stack' building 'Systems of Intelligence' that are actually just 'Systems of Interruption.'

The reason 70% of BI sits unused isn't a lack of data; it's the friction of the 'Data Pivot.' Most users have to:

1. Leave their primary workflow

2. Log into a separate BI tool

3. Navigate to a dashboard

4. Interpret the charts

5. Return to their main app

6. Remember the insight

7. Figure out how to actually act on it

By step 4, most people have already given up. We have to move toward Systems of Action where the insight is embedded exactly where the decision happens. I recently broke down this 'Dashboard Utilization Crisis' and how to fix it here:

https://www.linkedin.com/pulse/dashboard-utilization-crisis-why-70-your-bi-investment-daliso-zuze-xvh6e/

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